When the Tohoku Earthquake shook northeastern Japan on March 11th, 2011, it generated a Tsunami which devastated the coastal area of Fukushima. This triggered the meltdown of two Power Plants, one in Daiichi and the other in Daini. As radiation levels rose, a state of emergency was declared and nearby residents were evacuated. In the years that followed the aftermath of the disaster, many towns have been rebuilt and life has returned to normal. However, the town of Namie has never been the same.
After the meltdown of the Daiichi Nuclear Power Plant, all 100,000 of Namie's residents were evacuated. When radiation levels had fallen to a safe level in September 2015, the government allowed the people to return on a permanent basis. Despite reconstruction efforts, very few have made the decision to return. The public lost trust in government officials over the benefits of nuclear power. Their fears of radiation have become too deeply rooted and many have already built new lives elsewhere since the evacuation. As of June 1, 2019, Namie had a population of zero, making it a true ghost town.
Enter the "Namie Women's Association" (JA Namie for short), the new Idol Unit from Stardust Planet, the Idol Division of Stardust Entertainment. The abbreviation takes the first letter of "Joshi-hatsu (from Girls)" and the English word for "Kumiai (Association)".
(L to R - Hana, Moeka, Chiho, Arin, Aira, Luna, and Yuduki)
Produced and led by Momoiro Clover Z's Sasaki Ayaka (nickname: Arin), the group was formed in an attempt to encourage people to return to Namie. Joining Arin in the 7 member Unit are all four members from Amefurasshi and two members from B.O.L.T, both new groups in Stardust Planet.
Their image color is taken from the town's flower "Cosmos". The group aims to convey the current situation in Namie through the unique stance of girls. Their motto is "I hope it reaches you with the wind from Namie". JA Namie made their debut on November 24th at the Tokaichi Festival, an annual event held in the town which was dedicated to it's reconstruction this year. Momoiro Clover Z also performed to help bring in fans from all over Japan.
They performed an originally song titled "Namie no wa". The song starts around 3:15.
From this point forward, the Unit will perform once a month exclusively in the town of Namie. After performing with Momoclo at the Festival, Arin said that they had consulted with the people of the town on what kind of Unit to make. She went on to say that she wanted to work so that she can feel closer to Namie. We'll have to wait and see if the group has any impact on the situation or if Namie is destined to remain a ghost town.